Stakeholder Management Theory




 Executive summary

The most important aspect of the functionality of any company includes the stakeholders. The stakeholders include the individuals that form the most important part of the operations of any given company. In the case used in the paper, the stakeholders include the 980 employees and their respective communities, the American customers and the management of the company. Others include the new corporation that has the urge to making the company expand the operations to the developing countries. The above groups have a great influence on the success of the objectives of the company. The company also acts as a stakeholder towards its customers, employees and the management. The company should act in such a manner that would satisfy the needs and interests of its stakeholder portfolio.
Stakeholder analysis of the company

When looking at the company from the traditional perspective, different groups have connections to the functionality of the company. Therefore, the groups involved play an important role to enhance the success of the operations found in the company. The company and the stakeholders play a mutual role towards one another since it has to increase the status of value towards them. The most important stakeholders found in the company include the customers, employees, suppliers, and management and investment groups. Others would include the government, political bodies, trade groups and unions. The operations of the company revolve around communities that it uses as a platform to sell its garments. The communities provide both the employees and the customers when it comes to the operations of the company. The garment company uses the communities as its strength to achieve its various goals. Therefore, the primary stakeholders include the communities that act as a bridge between the customers and the employees.
The secondary stakeholders include the competitors of the company. The competitors in most cases provide a platform for the garment company to come up with innovative strategies to come up with new products. The competitors act as secondary stakeholders since they influence the garment company from the external environment. They offer the company with a platform to develop functional strategies that boost the development of the company (Friedman and Samantha, 2002). The new corporation also acts as a secondary stakeholder since it comes from outside to influence the operations of the company to boost its market niche with new strategies. Other secondary stakeholders include the proposed developing countries that would offer new markets to the garments (Jeans). The stakeholders of the garment company revolve around the resource based perception and the market-based perception. The socio-political perspective may also act as an influencing factor to the garment company due to the role the government and the unions play towards its operations.
The stakeholder analysis assists the managers through the promotion of strategies that enables the company to adopt to its different market. It also enables the company to analyse ways through which to influence the stakeholders in the company and its external environment. The decision making of the company operates around the management. They use the information from their stakeholders to come up with good strategies that enable them to succeed in the market. The company has good sales of its products in the American market through the communities that it focuses on selling its products. The company should develop a good understanding of the communities so as to attract them to purchase their products.
Recommendations and Conclusion

By satisfying the needs of the communities, the company develops a good remuneration and benefits policy that provides employees with equal opportunities. The company also uses its position to provide the quality working environment that enables the community to serve their financial needs and interests. The company should also come up with new projects that develop the status of the communities. The projects would occur in the manner of corporate social responsibilities (Duckworth et al., 2010). The communities that act as customers and employees may perceive that the company cares for the needs of the society. The perception would make them have a good relationship with the operation of the company. The government comes up with policies concerning the operations of the companies found in its boundaries. The company should obey the laws and regulations developed by the Senate and other governmental bodies. The garment company has a role to play towards ensuring that it follows the rules and regulations that have influence towards its operations.

It should enable its customers to act in a manner that relates to the laws and regulations found in the country. The financier/investors also enable the success of the company. Therefore, the garment company should come up with realistic strategies that allow the usage of little revenues to generate the huge amount of profits and revenues. Through the strategies, the investors/financiers would see that the company uses its resources in a good manner. For the company to boost its operation, it should market its products through the social media and other sources of information. The media would enable the company reach a wide market both in the developed and developing countries.

Do My Homework

Duckworth, Holly Alison; Moore, Rosemond Ann (2010). Social Responsibility: Failure Mode Effects and Analysis. p. 10. ISBN 1439803749.

Friedman, Andrew L.; Miles, Samantha (2002). “Developing Stakeholder Theory”. Journal of Management Studies 39 (1): 1–21. Doi: 10.1111/1467-6486.00280.










After high school, students should make a big decision that might change their whole life. Many students think that choosing a major to study is the hardest thing ever. However, if you know what you are interested in and what future job that would be perfect with your personality, choosing a major will be easy for you. Also, students should love their major, and when they do, they will work harder to achieve their goals. Nowadays students can pick from several majors. The world has changed, and everything starts to develop so fast. Everyone is looking for a major that will benefit and grow the society.  We all want a perfect future career with a good salary, a career option and a job that changes our life and society for the better. Majoring in aerospace accomplishes all of these.

The aerospace major is fun for students since they can do a lot of activities. Any student can find his/her interest in this major because it has different consternation. For example an engineering and technology major, Aerospace would be a good choice because one of its consternation is engineering. Students might wonder what career they will be ready for it after studying aerospace engineering. According to California State University “Those who works with aircraft are called aeronautical engineers and those working specifically with spacecraft are astronautical engineers”. Aerospace industry has a huge effect on technology especially in airports. It can make the work faster and easier in aviation. According to California State University “Aerospace engineers have been known to develop new technology that is used in defense systems, aviation and space explorations. Most of the specialization is in structural design, navigation, control and communication or production methods”   As mentioned that aerospace has more than one consternation includes Flight dispatch, maintenance management, professional pilot, administration, and engineering, so students can choose what they like and interest them.

We all want a perfect future career with good salary, according to worldwide organization “The U.S. Department of Labor found that median annual earnings of aerospace engineers were $94,780 in 2009” aerospace business  always evolves and has new things , it never stays the same.  When it comes to the career, you will get a good salary, and you will feel relieved because you will serve a lot of people. Is the aerospace all about salary and studies? Does it benefit its employees only? Aerospace raises any country economy, and it minimized the world. Moreover, it strengthens relationships between the countries, for instance; aircrafts import goods to other countries faster than any transportation. Also, it did develop transportations what made traveling easier. Without Aerospace, the world would not have large aircraft, fast airplane, and convenience transportation.

In a report by KPMG (2013), the report sort to evaluate the future of civil aerospace with a specific study of the UK Civil Aerospace Manufacturing sector. Among the strengths that were presented in taking up a career in civil aerospace, one was that it was the world leading position where it had a 17% global market share and the UK industry was the largest in Europe and the second largest in the world. Expertise in innovations showed that there was a high value in technology where it was noted that this was a career that allowed individuals to learn the best designs and come up with cutting edge innovations in technology. The report also showed that this was a strong and as well coordinated industry that allowed the individuals a new drive on the investments and they also addressed the barriers to growth. A unique partnership was also another advantage to taking up a course as one was linked to an ever growing network that saw the development of careers and growth of businesses in the industry (KPMG, 2013).

Texas is also known for its outstanding performance in the Aerospace industry. Texas was ranked as the number one employer in the aerospace and aviation industry (Texas Wide Open for Business, 2014). In addition to this, there was a 10% surge in 2012 that was experienced in exports in Texas. The report by  Texas Wide Open For Business, that sought to evaluate the Texan aerospace and aviation industry in Texas showed that the industry directly employed more than 153, 000 workers annually (Texas Wide Open For Business, 2014). Below is a breakdown of the industry employment where aerospace is the second largest employer after air transport. With a 34% share, then there is a promising future for any student who ventures into the aerospace industry.

Source: Texas Workforce Commission

In addition to this statistics, the aerospace and aeronautical engineering was ranked third by the Texas Higher Education Coordination Board.  This was after the mechanical engineering and physics department (Texas Higher Education Coordination Board, 2012). The commitment that Texas universities has placed in the aerospace research and development has seen the allocation of $95 million in research which shows that this is a field that allows students to invent new technology even commercialize after approval (Texas Higher Education Coordination Board, 2012).

UC Davis College of Engineering (2014) found that the aerospace science was a newer and better way to fulfill the humanities oldest dream which is the dream to fly. This means that an aerospace major will help a student create faster, efficient and economical forms of aircrafts. The course also ensures that the student is exposed to unparalleled opportunities for research. The studies will then prepare the student not only to work in the aerospace industry, but, ensures for diversity on loads that rely on aerodynamic forces.

I want to take this chance and share my experience with the course that will ensure that you are interested in this course. On admission, an aggressive person and was an introvert. I believe that this course has been able to change quite a lot about my perception and especially since I did not realize how important reading analysis are. Well, I must admit that when I began the course, I was a bit scared as I did not know what to expect, in the long run. However, I started with a lot of optimism and I hope to gain the best out of this apart from a good grade. In terms of the nature of assignments, I have been able to relate most of them to my life as a majority entailed personal relations and how can work on personal development. This was a life changing moment and especially when I had to give a true reflection of what I feel. It was a great experience that came with its share of challenges. Further, the course has improved my levels of assertiveness and especially when dealing with responses, where other students are involved. I believe I can clearly be able to make a critique of an article and highlight what I feel must be there and what must not be included in the paper. I believe that this is a skill I will use in the future and especially developing new ideas and sharing them to get the opinion of others. In the long run, I believe that this course will be a scale for me to move higher in my education whereby I will be able to learn more things in future, based on what I have learnt now in this course. Finally, my creative thinking skills have also improved, and I believe that I will be able to work on different types of thesis in the near future.

The best opportunities also will come to the student. I would like to work for Standard Aero. Standard Aero is the world’s largest aerospace industry which has an independent maintenance, repair, as well as an overhaul provider. The success of the company has grown to unexpected levels that have seen the company increase the current capabilities and develop a sense of commitment and value to the client. The company’s over fourth thousand employees can ensure that the company can meet its values to the client and ensure that they offer high-quality services. In this company, there will be some areas of evaluation that are associated with the performance of the company and contribute to the performance of the company. This is a company any student wants to be associated with as it provides the best international services on repairs and training for aeronautical students.




The biggest advantage in taking up this course the ideas that one learns in how to be creative and become an assertive thinker. The risks of the job are canceled out when one thinks about the benefits, after all, which career does not have risks? Aeronautics will make the difference as the experience in travel and creativity will make one stand out. Think aerospace and take your career beyond the skies. Through airline cooperation and development of joint ventures, it is possible to form a strong economic and legal alliance among airlines. A number of engineers tend to lack a single offer due to the limited economies of scale which are different operations and legal barriers to market entry and cross-border mergers. However, in order to benefit more, there needs to be a closer cooperation between the airlines so as to improve the quality due to better schedules, more combinations and seamless experiences to students. In a study by the Higher Education Coordination Board, 90% of the universities that offer the aerospace courses tend are provided financial aid that covers the flight expenses and tuition (Higher Education Coordination Board, 2014).



Top of Form

Bottom of Form

Higher Education Coordination Board. (2014). Robotics: Concepts, methodologies, tools, and applications.

International FAIM Conference 24th : 2014 : San Antonio, Texas; University of Texas at San Antonio. Center for Advanced Manufacturing and Lean Systems, & Kamaryt, Tomáš; Kostelný, Vladimír; Hurzig, André; Müller, Egon, 1952-. (2014). Using innovative transportation technologies and automation concepts to improve key criteria of lean logistics. DEStech Publications, Inc.

KPMG International., & Colorado. (2014). Colorado Community College System: Financial statements and compliance audit, June 30, 2014 and 2013, with independent auditors’ reports thereon. Denver, Colo.: KPMG.

Texas Higher Education Coordination Board. (2012). Texas community college fundraising : strategies for meeting future financial needs.

University of California, Los Angeles. (2012). Studies in the development of the United States aerospace industry. Los Angeles, Calif.: School of Architecture and Urban Planning, University of California, Los Angeles.


Business Ethics –ENRON



Enron Company started with trade in natural gas. The company had grown to an international multibillion corporation by late 1990s. It looked very lucrative when it started partnering with other companies and operating in other countries. However what happened later what a shock in the American history (Sims & Brinkmann , 2003). Skilling took over the company when he was bearing a picture of a business intelligent person who won regardless of the obstacles and business environment. The company made several deals with other companies and grew in assets and worth to be ranked the seventh biggest company in the American soil. Through the 1990s it experienced a positive growth, a favorable reputation and maintained an ethical painting of itself. Its shares were being sold at $90 in 2000 (Carson, 2003).

However one year later in 2001, the greatest collapse of the time happened. The company was reported bankrupt after its application following American laws. Investigations later revealed massive money laundering activities; trade ins and corruption involving millions of dollars. Money had been lost through collaborations, manipulation and planned loss of audit documents. Investigations followed to reveal the rot in the business ethics that were cultivated for short cut benefits (Silverstein, 2013).

The treatment the company gave its employees was evidently unethical. The employees in what can be described in business as immorality, were used against each other. What followed was an unhealthy competition. Employees who did better were promoted whereas those who did not perform were fired. According to Thomas (2002), during the period of Skilling, up to 15% of the workers got replaced. Embracing short term rewarding of employees for immediate benefits rather than growing the careers was their motive. The company could sell to anybody as long as they made money. This practice, how the company handled employees and the frauds that happened proved that the company had engaged in an extreme business unethical behavior. The ENRON Company and its activities were unethical (, n.d).

The rise of ENRON

Prior to the takeover of Skilling the company had not experience any accusations about ethics. The company had well spelt rules about morality and ethics. The former CEO Kenneth Lay said severally that he was tied by moral, legal and ethical behavior as it was the stand point of most successful businesses (Sims & Brinkmann , 2003). In a 64 page ENRON code of ethics issue of 2000 Lay wrote “ as officers and employees of ENRON Corp. , its subsidiaries, and affiliated companies, we are responsible for conducting the business of this companies in accordance with all applicable laws and in a moral and a honest manner.”   The ethics also specified that employees could not engage in a behavior that would be detrimental to the best interest of the company or engage in a behavior that will suggest their financial gain or lose a direct consequence of their employment in that company.  The code of ethics were based on respect, integrity, communication and excellence (Johnson, 2003).

The company had begun as a merger of two companies back in 1985. The first stages saw the company struggle to keep up due to financial difficulties. In 1988, when deregulation of power markets happened, Enron took advantage of it changed and started thriving. It had changed from delivery of energy to broking. It became a broker and leveraged from the difference in selling and buying price. This new change of things opened the field of creativity for Enron (Npr, 2014). A company that was locked with operational lines now had a chance to increase earning though expanding activities and doing more. Jeffrey Skilling actively cultivated the culture of “Do it right, do it now, do it better.”

The culture that was hence being promoted by Skilling was that an employee was supposed to continue producing better or at least at the standards they found things.  It did not matter how it was done, it was supposed to be done. The only thing that mattered in that culture was adding value. Untamed ambitions can make people to go wild. This is how the employees of Enron came to start breaking the law. According to Sims & Brinkmann (2003), explained that breaking the law was ‘allowed,’ you can ask for a second chance. The atmosphere began to change when somehow the company could allow overlooking business ethics. During the late 1990s, Media and the public had already started to notice the explosive growth on Enron. The reputation even encouraged Enron to keep up its competitive culture and explosive growth (Sims & Brinkmann , 2003).

Ethical failures in ENRON

The leadership of Enron can be noticed as having taken part in steering the company into extreme violation of business rules, morals and ethics. After the November 2001 declaration of Enron bankrupt various executives of Enron were arrested and charged. Ben Glisan was charged with twenty four counts of money laundering, fraud and conspiracy. He was the Enron treasure during its fall. During investigations Glisan had described Enron as “the house of cards.” The chief accountant of Enron Andrew Fastow faced 98 counts of fraud, conspiracy, money laundering and improper partnerships. Jeffrey Skilling was indicted on 35 counts of wire fraud, securities fraud, conspiracy, making false statements on financial accounts and inside trading. Lay was also indicted on eleven counts of false statements and fraud. These clear several counts of fraud, money laundering corruption, inside trading and improper partnerships raise questions whether business ethics were followed to any extent (Healy & Palepu, 2003).

Before the collapse happened, Bethany Mclean an investigative reporter with the fortune magazine had called Skilling seeking clarification for incomprehensible financial statements. Skilling declared the call unethical and hang up. However, later they travelled to New York City to answer the questions clearly. Their actions were clear violations of ethics contained in the Enron code of conduct. It was irresponsible and violation of not only morals but also legal regulations (Johnson, 2003).

Lay denied all the charges. However, Sherron Watkins the Enron debacle whistle blower maintains that Lay was also responsible. Whether the claims of Lay are true or false, he failed in business ethics as a leader to oversee all the activities of the business and was reluctant to act when he trivialized some matters (Ferrel & Fraedrich, 2014).

The Enron organizational culture was another issue that lacked business ethics. The Enron vice president Sherron Watkins who raised alarm said the business environment in Enron was add value, cheat and steal but don’t get caught. If you get caught ask for a second chance. The Enron business culture did not promote integrity and ethics (Sims & Brinkmann , 2003). Through the rewarding system and motivation methods, they did not uphold or reflect any business ethics. Through the method of firing employees who did not perform, the culture ceased to be one promoting cooperation to one promoting competition within employees. Employees started rating others lowly in order to promote their own ratings. On another business violation schemes, Skilling targeted at generating benefit for the executives and not for the shareholders. He employed mechanisms that decentralized departments and separated divisions and units and kept the chairman distracted. He inflated deals to hide losses. This was a gross conduct in a business environment against shareholder and rights of employees (Healy & Palepu, 2003).

Enron’s involvement in illegal partnerships and deals was an unethical practice. Complicity played a big role in Enron’s loss of funds. It was unethical for a company highly regarded to do illegal partnerships with Wall Street companies. Among the firms that Enron engaged with include J. P morgan and Citigroup. Such dealings included selling assets during a season they were doing badly and buying them back at a profit. Enron’s executives finally admitted they had overstated their earnings by $586 million. It also finally revealed that it owed over $6 billion in debt. They had inflated their earning to keep their value high in the market to continue surviving. This was very unethical since they engaged in manipulation of many accounting documents, cheated the public and shareholders about their worth (Sims & Brinkmann , 2003).


Enron violated business ethics to an extent that they could no longer support their claims to continue thriving in the market. Through their leaders, organizational culture and business activities they never supported their own code of conduct or business ethics. When ambitions are not controlled by ethics they can lead to devastating activities. Big companies are built in a foundation of ethics, morals and legal regulations hence as depicted by the research and findings of the Enron case the company failed due to engagement in extremely immoral and unethical business culture. Most executive members as a consequence were arrested and sentenced long time imprisonments while the company failed and its assets were frozen. The incident of Enron ethics resulted to a historical collapsing of the company (Ferrel & Fraedrich, 2014).




Carson, T (2003). Self Interest and business ethics: Some lessons on the recent corporate scandals. Journal of Business ethics. 43 (4). 389-394. (n.d) Enron: A disaster years in the making. Retrieved from

Ferrel, O. & Fraedrich J. (2014). Business Ethics: Ethical decision making and Cases. Stamford. Cengage Learning

Healy, P & Palepu, K. (2003). The fall of Enron. Journal of economic perspectives. 17. (2)3-26

Johnson, C. (2003). Enron’s ethical collapse: Lessons for leadership educators. Journal of leadership education.  2. (1). 45-54.

NPR. (2014). The fall of Enron. Retrieved from

Silverstein, K. (2013). Enron , ethics and today’s corporate values. Forbes. Retrieved from

Sims, R. & Brinkmann, J. (2003).Enron Ethics (Or: culture matters more than Codes). Journal of Business ethics.  45. (3). 243-256.

Thomas, W. (2002). The rise and the fall of Enron. Journal of accountancy. Retrieved from

Velasquez, M. (2014). What really went wrong with Enron? A culture of evil? Retrieved from